New Look, New Feel, New Attitude: Behind the Scenes of our Re-Brand

Since 1908, the Harvard Club of Boston has been the go-to social, intellectual, and athletic hub for Harvard alumni in the greater Boston area. Whether it be trying one of our signature cocktails at a Mixology event, bringing your kids to Friday Movie Night, or listening to one of our renowned guest speakers, there’s always something for everyone.

And while the last 115 years have been great, we felt like it was time for a change.

That’s why we’ve decided to rebrand the Harvard Club of Boston. But don’t worry, we’re the same Harvard Club you’ve known and loved. Only better.

The rebrand production took place over four days at the Club this past August. Our staff worked seamlessly with the production team to create a library of engaging, emotional videos, beautiful imagery, and a new, modern logo for the Club. We are launching this campaign to show our community in Boston and beyond that, our club is the place for the Harvard community to connect, learn, grow, and have fun.

Image of a man taking photos with a professional camera

Our production crew capturing imagery and video footage for our new campaign


“The Harvard Club project was definitely a highlight of my 2022. It was so cool to be able to shoot a project with great people in such a historic Boston location,” said Jonathan Kozowyk, photographer. “It was truly a team effort all around, the Harvard Club staff and members welcomed the production crew and were there with us every step of the way. Excited to see the images and videos out in the world.”

Each day of the shoot was packed with excitement and energy – and we were even able to include some of our current members, and our Club President, as actors in the production.

Harvard Club of Boston Gym

Real Harvard Club members utilizing the Harvard Club gym


Founder and Executive Creative Director at better, Josh Caplan summed it up this way: “It was a lot of pressure, but it was a lot of fun. We are updating a brand that has over one hundred years of history. But the Harvard Club leadership trusted us, and they were open to executing new and exciting ideas.”

The new campaign tells the story of the Harvard Club in a smart, fresh, fun, and sometimes unexpected way. The campaign highlights and celebrates what makes our Club truly unique: our members and the connections and memories they create together. We can’t wait for you to see what’s in store.

An image of a group of people on a video production set

A behind-the-scenes look at the filming of our new Harvard Club campaign videos


You can watch the first of our new campaign videos here.

To learn more about the campaign, visit our website.